Mintel Report
In-text Citation
Example 1: “Gen Z consumers may have fewer financial obligations, but they are not making enough money to spend on costly treats like travel” (Boesel, 2020, p. 39).
Example 2: According to Boesel (2020), “Gen Z consumers may have fewer financial obligations, but they are not making enough money to spend on costly treats like travel.”
Example 3: According to the Mintel Report on Marketing to Gen Z, most of the teens and Gen Z adults consider owning a home as a personal success (Boesel, 2020).
Reference
Boesel, K. (2020). Marketing to Gen Z. Retrieved from Mintel Academic Database.
Pew Research Center Report
In-text Citation
According to the Pew Research Center Survey of Social Media Use in 2018, “a majority of Americans use Facebook and YouTube, but young adults are especially heavy users of Snapchat and Instagram” (Smith & Anderson, 2018).
Reference
Smith, A. & Anderson, M. (2018, March 1). Social Media Use in 2018. Pew Research Center. https://www.pewresearch.org/internet/2018/03/01/social-media-use-in-2018/