Skip to Main Content

MBA 611 Business Venture Concept Research Guide

Mintel Academic - Library Subscription

To efficiently search Mintel for marketing strategies, change all content types to Reports and change the view to List view. and then check the category box to Marketing and Communication.
Reports on the list include: 

  • Television Advertising
  • Digital Advertising
  • Marketing to Gen X
  • Marketing to Millennials
  • Marketing to GenerationZ
  • Marketing to Seniors
  • Marketing to the iGeneration
  • Omnichannel Retailing
  • Restaurant Marketing Strategies
  • Cause Marketing

First Research Industry Report - Partly Free Online; No Library Subscription

Search by keywords or NAICS industry code. Click the full profile to see the content and navigate by the following structure:

  • NAICS
  • Industry Overview
    • Competitive Landscape (competitive advantages)
    • Products, Operations & Technology
    • Sales & Marketing
    • Finance & Regulation
    • International Insights

Other Sources

West Chester University   ---    WCU Libraries  25 West Rosedale Avenue, West Chester, PA 19383  610-430-4400