LibGuides: MBA 611 Business Venture Concept Research Guide: Sales and Marketing

Mintel Academic - Library Subscription

Mintel Academic This link opens in a new window
Market research reports for the United States and internationally.
Note: After agreeing to the Conditions of Use, you must sign in to your Personal Profile - or create one. You must use your WCU EMAIL ADDRESS for your profile, but do NOT use your current WCU password, as the Mintel password will not change when your WCU password changes. Once you have signed into your personal profile, you have the ability to download or save reports.
(Mintel Group Ltd.)

To efficiently search Mintel for marketing strategies, change all content types to Reports and change the view to List view. and then check the category box to Marketing and Communication.
Reports on the list include:

Television Advertising
Digital Advertising
Marketing to Gen X
Marketing to Millennials
Marketing to GenerationZ
Marketing to Seniors
Marketing to the iGeneration
Omnichannel Retailing
Restaurant Marketing Strategies
Cause Marketing

RKMA Market Research Handbook

RKMA Market Research Handbook Series This link opens in a new window
Market data on consumer behavior, entertainment, media, advertising, healthcare, leisure, food, sports, travel and more.

First Research Industry Report - Partly Free Online; No Library Subscription

Mergent Archives This link opens in a new window
Access to a vast indexed collection of corporate and industry related documents from over 100 countries and industries. Includes digitized manuals, Ford Equity Research reports, Annual company reports, and the Industry Report Collection.
(Mergent, Inc.)

Search by keywords or NAICS industry code. Click the full profile to see the content and navigate by the following structure:

NAICS
Industry Overview
- Competitive Landscape (competitive advantages)
- Products, Operations & Technology
- Sales & Marketing
- Finance & Regulation
- International Insights

Other Sources

Advertising Age (Online Access from Business Search Ultimate)
Browse the journal or click "search within this publication", then click "advanced search," add your search terms in the search box.
American Association of Advertising Agencies: Agency Search
The Cost of Advertising Nationally Broken Down by Medium
Pew Research Center Internet and Tech - Social Media Use in 2018
Check out more Pew Research Center reports for internet and technology use.