MBA 611 Business Venture Concept Research Guide

This research guide is prepared for MBA 611 Business Venture Concept research.

You can navigate the research guide using the Tab on the left column, which follows the structure of the research project.

The guide included:

1. Databases subscribed via FHG library at West Chester University.

• Mintel Academic
• RMKA Market Research Handbook
• Business Source Complete
• Harvard Business Review
• Mergent Archive
• Mergent Online

2. Databases subscribed via regional libraries and you would need to create a library account of the specific library to use their databases.

• Reference Solutions
• Mergent Intellect
• Statista

3. Publicly available research sources and tools.

• Census Business Builder
• Pew Research Center
• ESRI Segmentation
• Claritas Mybestsegment

When conducting Google web searches, you are encouraged to use advanced Google search options. For example, limit site or domain to .org can retrieve more content from trade associations; use filetype: pdf can retrieve more in-depth reports; and use terms appearing “in the title” can increase the relevance of the search results.

If you have any questions, please contact Grace Liu, Assistant Professor, Business Services Librarian at yliu@wcupa.edu, 610-436-2017.