MKT 385 (Prof. Hess) Marketing Plan Project Research Guide

This library guide introduces you to information sources for the MKT385 Marketing Plan Project research. It covers topics including where to look for the information and key research tools in the library and beyond. 
It covers the library databases including: 

Databases Available at West Chester University FHG Library:

• Mintel Academic Database
• RKMA Market Research Handbook
• First Research Industry Profile from Mergent Archives (Additional Resource)

Databases Available at Chester County Public Library (Ask the librarian/your professor to get the Group Card No. or Get A Chester County Library Card):

• Reference Solutions
• Business Handbook Series (Gale Database)

This guide also highlighted the following Online Sources:

• ESRI Tapestry Segmentation
• American Community Survey Narrative Profile
• Census Business Builder