LibGuides: MKT 385 (Prof. Hess) Marketing Plan Project Research Guide: Quick Start

Business Librarian

Grace Liu

Email Me

Contact:

Grace Liu, MBA, MSLIS
Business Librarian, Assistant Professor
T: 610-436-2917 | yliu@wcupa.edu

Subjects: Accounting, Business, Economics & Finance, Marketing

Clients Example and Sources Available

Client and Source Examples (27 Client and Source Examples from Prior Student Projects)

Self-directed Market Research Exercise Worksheet

Self-directed Market Research Exercise Worksheet

FHG Library Databases

Mintel Academic This link opens in a new window
Market research reports for the United States and internationally.
Note: After agreeing to the Conditions of Use, you must sign in to your Personal Profile - or create one. You must use your WCU EMAIL ADDRESS for your profile, but do NOT use your current WCU password, as the Mintel password will not change when your WCU password changes. Once you have signed into your personal profile, you have the ability to download or save reports.
(Mintel Group Ltd.)
Mergent Archives This link opens in a new window
Access to a vast indexed collection of corporate and industry related documents from over 100 countries and industries. Includes digitized manuals, Ford Equity Research reports, Annual company reports, and the Industry Report Collection.
(Mergent, Inc.)

To find First Research Industry Profile, conduct Keyword searches at the public website of First Research Industry Profile, and retrieve the NAICS industry code of the report. Navigate Mergent Archive->D&B Manuals--> First Research, and copy/paste the NAICS code from the website. Scroll to the right and see the PDF document for downloading. The Industry Report follows the following structure:

RKMA Market Research Handbook Series This link opens in a new window
Market data on consumer behavior, entertainment, media, advertising, healthcare, leisure, food, sports, travel and more.

Chester County Public Library Database

For databases Available at Chester County Public Library (Ask the librarian/your professor to get the Group Card No. or Get A Chester County Library Card):

Reference Solutions (formerly ReferenceUSA): Search millions of private and public businesses for information on the competition, business demographics, and target markets. Reference Solutions step-by-step guides, webinars, and training materials are available to help you better understand how to use the search features and produce a strategy at home, on the go, or at the Library.
Statista - Click Access Statista from Outside the Library. Statista is a large collection of data graphs and charts and it can be used as a tool to identify data sources.
Check out the Statista tutorials.