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MKT 385 (Prof. Hess) Marketing Plan Project Research Guide

Self-directed Market Research Exercise Worksheet

FHG Library Databases

To find First Research Industry Profile, conduct Keyword searches at the public website of First Research Industry Profile, and retrieve the NAICS industry code of the report. Navigate Mergent Archive->D&B Manuals--> First Research, and copy/paste the NAICS code from the website. Scroll to the right and see the PDF document for downloading. The Industry Report follows the following structure:

Chester County Public Library Database

For databases Available at Chester County Public Library (Ask the librarian/your professor to get the Group Card No. or Get A Chester County Library Card):

West Chester University   ---    WCU Libraries  25 West Rosedale Avenue, West Chester, PA 19383  610-430-4400