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MKT 385 (Prof. Hess) Marketing Plan Project Research Guide

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Introduction

This library guide introduces you to information sources for the MKT385 Marketing Plan Project research. It covers topics including where to look for the information and key research tools in the library and beyond. 
It covers the library databases including: 

Databases Available at West Chester University FHG Library:

Databases Available at Chester County Public Library (Ask the librarian/your professor to get the Group Card No. or Get A Chester County Library Card):

This guide also highlighted the following Online Sources:

West Chester University   ---    WCU Libraries  25 West Rosedale Avenue, West Chester, PA 19383  610-430-4400