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MKT 385 (Prof. Hess) Marketing Plan Project Research Guide

Client Example and Available Sources Spring 2024

Self-directed Market Research Exercise Worksheet

FHG Library Databases

  • First Research Industry Profile

To find First Research Industry Profile, conduct Keyword searches at the public website of First Research Industry Profile, and retrieve the NAICS industry code of the report. Navigate Mergent Archive->D&B Manuals--> First Research, and copy/paste the NAICS code from the website. Scroll to the right and see the PDF document for downloading. The Industry Report follows the following structure:

  • American Community Survey Narrative Profile
    Narrative Profiles are short, analytic reports derived from the ACS 5-year estimates. Each Narrative Profile covers 15 different topic areas and provides text and bar charts to display highlights of selected social, economic, housing and demographic estimates for a selected geographic area.

Chester County Public Library Database

For databases Available at Chester County Public Library (Ask the librarian/your professor to get the Group Card No. or Get A Chester County Library Card):

Group Card No. 27526000391089  

Reference Solutions (formerly ReferenceUSA): Search millions of private and public businesses for information on the competition, business demographics, and target markets. Reference Solutions step-by-step guideswebinars, and training materials are available to help you better understand how to use the search features and produce a strategy at home, on the go, or at the Library.

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