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MKT 385 (Prof. Hess) Marketing Plan Project Research Guide

Client Example and Available Sources Spring 2024

Self-directed Market Research Exercise Worksheet

FHG Library Databases

  • First Research Industry Profile

To find First Research Industry Profile, conduct Keyword searches at the public website of First Research Industry Profile, and if you find a relevant industry report, come to Mergent Archive, browse the industry list and identify the report on the list. Scroll to the right and see the PDF document for downloading. 

  • American Community Survey Narrative Profile
    Narrative Profiles are short, analytic reports derived from the ACS 5-year estimates. Each Narrative Profile covers 15 different topic areas and provides text and bar charts to display highlights of selected social, economic, housing and demographic estimates for a selected geographic area.

Chester County Public Library Database

For databases Available at Chester County Public Library (Ask the librarian/your professor to get the Group Card No. or Get A Chester County Library Card)

Group Card No. 27526000391089

Reference Solutions (formerly ReferenceUSA): Search millions of private and public businesses for information on the competition, business demographics, and target markets. Reference Solutions step-by-step guideswebinars, and training materials are available to help you better understand how to use the search features and produce a strategy at home, on the go, or at the Library.  

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