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MKT 385 (Prof. Hess) Marketing Plan Project Research Guide

Client Example and Available Sources Spring 2024

Self-directed Market Research Exercise Worksheet

FHG Library Databases

  • First Research Industry Profile

To find First Research Industry Profile, conduct Keyword searches at the public website of First Research Industry Profile, and if you find a relevant industry report, come to Mergent Archive, browse the industry list and identify the report on the list. Scroll to the right and see the PDF document for downloading. 

  • American Community Survey Narrative Profile
    Narrative Profiles are short, analytic reports derived from the ACS 5-year estimates. Each Narrative Profile covers 15 different topic areas and provides text and bar charts to display highlights of selected social, economic, housing and demographic estimates for a selected geographic area.

Chester County Public Library Database

For databases Available at Chester County Public Library (Ask the librarian/your professor to get the Group Card No. or Get A Chester County Library Card)

Reference Solutions (formerly ReferenceUSA): Search millions of private and public businesses for information on the competition, business demographics, and target markets. Reference Solutions step-by-step guideswebinars, and training materials are available to help you better understand how to use the search features and produce a strategy at home, on the go, or at the Library.  

Statista

Find statistical information, company dossiers, topical reports, and high-quality infographics. With an international focus, this resource offers statistics on a wide variety of industries and topics such as communications, education, health care, and hospitality. eCommerce Insights reports are not currently included in the library's subscription

Click Access outside of the library. And use the Firefox or Safari Browser. It may pop up with an advance security notice, but it is fine to proceed.

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