Refer to the WCU library Citing pages to find sources for different citation styles: https://library.wcupa.edu/citing
APA Style
Mintel Report
In-text Citation
Example 1: “Gen Z consumers may have fewer financial obligations, but they are not making enough money to spend on costly treats like travel” (Boesel, 2020, p. 39).
Example 2: According to Boesel (2020), “Gen Z consumers may have fewer financial obligations, but they are not making enough money to spend on costly treats like travel.”
Example 3: According to the Mintel Report on Marketing to Gen Z, most of the teens and Gen Z adults consider owning a home as a personal success (Boesel, 2020).
Reference
Boesel, K. (2020). Marketing to Gen Z. Retrieved from Mintel Academic Database.
In-text Citation: (Laird, 2008)
Reference: Laird, K. (2008). Missing: Statue of Liberty. Marketing Magazine, 113(8), 8.
In-text Citation: (MarketLine, 2020)
Reference: MarketLine. (2020). Apple Inc. SWOT analysis. Retrieved from Business Source Complete database.
In-text Citation: (MarketLine, 2021)
MarketLine. (2021). Hotels & Motels [industry profile]. Retrieved from Business Source Complete database.
In-text Citation: (Trentmann, 2021)
Reference: Trentmann, N. (2021, Feb 05). Merck CFO brings corporate strategy experience to CEO role. Wall Street Journal (Online). Retrieved from ProQuest Database.