Some Questions to Investigate (from Professor Hess):
Research Industry and Competiton:
Reference Solutions (formerly ReferenceUSA): Search millions of private and public businesses for information on the competition, business demographics, and target markets. Reference Solutions step-by-step guides, webinars, and training materials are available to help you better understand how to use the search features and produce a strategy at home, on the go, or at the Library.
Get Access to Reference Solution: Contact Librarian/your professor to Use Group Card No. or Get A Chester County Library Card
Reference Solutions Competitor Heat Map Example for Air Conditioning Contractors & Systems in Chester County:
To find First Research Industry Profile, conduct Keyword searches at the public website of First Research Industry Profile, and retrieve the NAICS industry code of the report. Navigate Mergent Archive->D&B Manuals--> First Research, and copy/paste the NAICS code from the website. Scroll to the right and see the PDF document for downloading. The Industry Report follows the following structure: