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SCM 499 Competition Research Guide: Penske

IBISWorld Industry Profile

  • Company Benchmark Report:
    • Penske Truck Leasing Co., L.P.
  • Industry Report
    • 53212 - Truck Rental in the US, Including
      • State Industry Report
      • Segment Benchmarking Report

First Research Industry Profile

Browse the industry on the First Research Industry Reports:
Related Reports may include:

  • Automobile Rental & Leasing
  • Truck Rental & Leasing (attached)
  • Trucking

Understand Major Competitors in the Industry

Penske described UHaul as its direct competitor in the personal rental market and Ryder as its competitor in the commercial rental market.

Other competitors can be identified through industry reports (such as first research) and online searches, for example, truck rental industry competitors.

Some major competitors include the following:

Other examples include: Truck Rental Market

Understand the competitors by

1. Studying the products, services, locations, and dealers/agents of the competitor. Examining their websites is a good starting point.

2. For competitors who are public companies or have holding companies that are public, examining their Investor Relations page, SEC Filings, and Annual Reports can help you understand more about the competitors, their financials, and the industry. For example,

a. AMERCO and its Annual Reports

b. Ryder Investor Relations and Annual Reports

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