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SCM 499 Competition Research Guide: Penske

Understand Truck Rental Industry

First Research Industry Reports for Penske from Mergent Archive. (The report for 2023 is attached)

Truck Rental & Leasing Industry Profile: NAICS Code: 532120

Automobile Rental & Leasing Industry Profile: NAICS Code: 5321

To find First Research Industry Profile, conduct Keyword searches at the public website of First Research Industry Profile, and retrieve the NAICS industry code of the report. Navigate Mergent Archive->D&B Manuals--> First Research, and copy/paste the NAICS code from the website. Scroll to the right and see the PDF document for downloading. The Industry Report follows the following structure:

  • Industry Overview
    • Competitive Landscape (competitive advantages)
    • Products, Operations & Technology
    • Sales & Marketing
    • Finance & Regulation
    • International Insights
  • Quarterly Industry Update
  • Industry Indicators
  • Industry Forecast
  • Industry Drivers
  • Critical Issues
  • Business Challenges
  • Business Trends
  • Industry Opportunities
  • Executive Insight
  • Call Prep Questions
  • Financial Information
    • Company Benchmark Trends (Quick ratio, working capital turnover etc.)
    • Company Benchmark Information (income statement, balance sheet, financial ratios)
  • Industry Website

Industry News:

Auto Rental News

Understand Major Competitors in the Industry

Penske described UHaul as its direct competitor in the personal rental market and Ryder as its competitor in the commercial rental market.

Other competitors can be identified through industry reports (such as first research) and online searches, for example, truck rental industry competitors.

Some major competitors include the following:

Other examples include: Truck Rental Market

Understand the competitors by

1. Studying the products, services, locations, and dealers/agents of the competitor. Examining their websites is a good starting point.

2. For competitors who are public companies or have holding companies that are public, examining their Investor Relations page, SEC Filings, and Annual Reports can help you understand more about the competitors, their financials, and the industry. For example,

a. AMERCO and its Annual Reports

b. Ryder Investor Relations and Annual Reports and the 2022 Annual Report

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