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Penske described UHaul as its direct competitor in the personal rental market and Ryder as its competitor in the commercial rental market.
Other competitors can be identified through industry reports (such as first research) and online searches, for example, truck rental industry competitors.
Some major competitors include the following:
Other examples include: Truck Rental Market
Understand the competitors by
1. Studying the products, services, locations, and dealers/agents of the competitor. Examining their websites is a good starting point.
2. For competitors who are public companies or have holding companies that are public, examining their Investor Relations page, SEC Filings, and Annual Reports can help you understand more about the competitors, their financials, and the industry. For example,
a. AMERCO and its Annual Reports