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MBA 699 Strategic Plan Research Guide

Information to Gather for SWOT Analysis

                        

Sources: HBR SWOT Analysis

Where to Look for Information?

You've probably already collected enough information for your SWOT analysis at this point. The library database Business Source Complete contains some example SWOT analysis from MarketLine. You can make a reference to this collection, then fill the gaps and improve the analysis with the information you find.

SWOT analysis in Business Source Complete

Put the company's name in the search box, then scroll down the search page-> change Publication Type to SWOT analysis -> Search. Drag the publication date bar to recent years and find the most up-to-date report. The database may not cover all the public companies, but it does have decent coverage for large corporate and public companies.

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