MBA 699 Strategic Plan Research Guide

This library guide introduces you to a wide range of information sources for the MBA 699 Strategic Plan Project research. It covers topics including where to look for the information and key research tools and information sources in the library and beyond. 
It covers the library databases including: 

• IBISWorld Industry Profile (Industry Reports on major NAICS industries and company reports on 5% top market share companies.)
• Business Source Complete (MarketLine Industry Profile, SWOT analysis, Harvard Business Review, Fortune, Forbes, scholarly articles, etc.)
• Mergent Archive (First Research Industry Profiles)
• U.S. Major Dailies (Leading national newspapers including New York Times, Wall Street Journals)
• Mintel Academic and RKMA Market Research Handbook (Consumer trends and consumer behavior)

This guide also highlighted the following online sources:

• Company's website - Investor Relations' Page
• Edgar (SEC Filings)
• Bain & Company Macro Trends and Industry Insights
• Deloitte Perspectives - Industry Outlook
• Morgan Stanley Market Trends
• Pew Research Center
• Brookings
• BEA U.S. Economy at a Glance