MBA 699 Company Strategic Plan Research Guide

How these databases can help?

Mergent : company's industry code (SIC or NAICS), competitors, annual reports or 10K fillings and industry background information.
Business Source Complete: 1) company SWOT analysis, 2) industry profiles (Barnes report - number of establishments/firms, revenue;
MarketLine reports - five forces analysis
Mintel Academic: market research report for popular consumer products and services.

*The availability of reports varies greatly by industries. If you have hard time finding a report, please feel free to contact Grace Liu.


Library Databases

Use Mergent Database

Searching Business Source Complete

Business Librarian

Grace Liu's picture
Grace Liu
Grace Liu, MBA, MSLIS
Business Librarian, Assistant Professor
T: 610-436-2917 |

Statistics and Data

  • Census Industry Portal
    Search Census industry data with NAICS code or browsing industry.
  • Manufacturing Industry Concentration Ration from Economic Census
    ​Retrieved from American Factfinder; the most recent data available is from 2012 Economic Census. The data from 2017 Economic Census will be released between November 2020 - September 2021.
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