MBA 699 Company Strategic Plan Research Guide

How these databases can help?

Mergent : company's industry code (SIC or NAICS), competitors, annual reports or 10K fillings and industry background information.
Business Source Complete: 1) company SWOT analysis, 2) industry profiles (Barnes report - number of establishments/firms, revenue;
MarketLine reports - five forces analysis
Mintel Academic: market research report for popular consumer products and services.

*The availability of reports varies greatly by industries. If you have hard time finding a report, please feel free to contact Grace Liu.

 

Library Databases

Use Mergent Database

Searching Business Source Complete

Business Librarian

Grace Liu's picture
Grace Liu
Contact:
Grace Liu, MBA, MSLIS
Business Librarian, Assistant Professor
T: 610-436-2917 | yliu@wcupa.edu

Statistics and Data

  • Census Industry Portal
    Search Census industry data with NAICS code or browsing industry.
  • Manufacturing Industry Concentration Ration from Economic Census
    ​Retrieved from American Factfinder; the most recent data available is from 2012 Economic Census. The data from 2017 Economic Census will be released between November 2020 - September 2021.
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