This library guide introduces you to a wide range of information sources for the MBA 699 Strategic Plan Project research. It covers topics including where to look for the information and key research tools and information sources in the library and beyond.
It covers the library databases including:
- Mergent Online (Public company profiles, SEC Filings, Annual Reports, Financial Statements, etc.)
- Business Source Complete (MarketLine Industry Profile, SWOT analysis, Harvard Business Review, Fortune, Forbes, scholarly articles, etc.)
- Mergent Archive (First Research Industry Profile, D&B Industry Norms and Key Business Ratios)
- U.S. Major Dailies (Leading national newspapers including New York Times, Wall Street Journals)
- Mintel Academic and RKMA Market Research Handbook (Consumer trends and consumer behavior)
This guide also highlighted the following online sources:
