LibGuides: SCM 499 Competition Research Guide: Enterprise &amp; Clark Associates: Clark Associates

Researching the Company and Industry

IBISWorld Industry Research This link opens in a new window
Access to 700+ US NAICS Industry Reports (many with segmented benchmarking chapter), 5,000+ US Company Benchmarking Reports, 200+ US Business Environment Reports, 30,000+ US NAICS State Industry Reports, and 600+ US Specialized Industry Reports. Reports include overviews of the targeted industry, its product and market segmentation, swot analysis, cost structure benchmarks, competitive dynamics, supply chain map, the regulatory environment, macroeconomic drivers, and much more.

Finding the (1) Company Benchmarking Report for Clark Associates, Inc.

Finding (2) Major Household Appliance Manufacturing industry Profile and (3) Restaurant & Hotel Equipment Wholesaling Industry Profile.

Research a Topic

Business Source Complete This link opens in a new window
Search full-text journals, books, case studies, company profiles, SWOT analyses, and industry, economic & market reports.

Google Scholar (West Chester University Setup)
Google Scholar-> Settings (clicking three lines at the upper left corner)-> Library Links-> Search West Chester University-> Check the box -> Save; At the search result page, click find it @ WCU to access full-text article.

Use scholarly research can help you make better recommendation for the product and pricing strategy for the subscription-based membership program or loyalty program. Here are some examples of the potential research topics:

Product Strategy for Membership-based Online Retailing
Pricing Strategy for Membership-based Free Shipping
Category Analysis for Online Retailing

Examples of the Scholarly Articles you may find helpful:

Guo, F., & Liu, Y. (2023). The effectiveness of membership-based free shipping: An empirical investigation of consumers’ purchase behaviors and revenue contribution. Journal of Marketing, 87(6), 869-888.

Tang, Z., Hua, G., Cheng, T. C. E., Li, X., & Dong, J. (2024). Have Your Cake and Eat It? Price Discount Programs under the Membership Free Shipping Policy in Online Retailing. Journal of Theoretical and Applied Electronic Commerce Research, 19(1), 209-231.

Sun, G., Cavusoglu, H., & Raghunathan, S. (2024). Strategic implications of online retail platforms’ membership-based free shipping programs. Information Systems Research, 35(2), 673-685.

Sun, G., Cavusoglu, H., & Raghunathan, S. (2018). Membership-Based Free Shipping Programs: A New Vehicle to Gain Competitive Advantage for Online Retailers?.

Kumar, V., & Venkatesan, R. (2021). Transformation of metrics and analytics in retailing: The way forward. Journal of Retailing, 97(4), 496-506.

Kejriwal, M., Shen, K., Ni, C. C., & Torzec, N. (2021). An evaluation and annotation methodology for product category matching in e-commerce. Computers in Industry, 131, 103497.

Risberg, A. (2023). A systematic literature review on e-commerce logistics: towards an e-commerce and omni-channel decision framework. The International Review of Retail, Distribution and Consumer Research, 33(1), 67-91.

Lourenço, C. J., Gijsbrechts, E., & Paap, R. (2015). The impact of category prices on store price image formation: an empirical analysis. Journal of Marketing Research, 52(2), 200-216.