"Enterprise Holdings and its affiliates are privately-owned" - From Enterprise's website.
"Enterprise announced it is connecting its full portfolio of offerings – car rental, fleet management, flexible vehicle hire, carsharing, vanpooling, car sales, truck rental, vehicle subscription, luxury rental, technology solutions, and more – under a new corporate brand. The company has rebranded to Enterprise Mobility."
The motivation behind the shift is to reflect the business’ evolution from a fleet of seven cars, more than six decades ago, to a global network of mobility solutions serving consumers, businesses, and governments, according to the company's news release.
Auto Rental News, October 2023
Auto Rental News about Enterprise or Google Search to track the news of the company.
Researching a business topic to better answer the questions presented in the case study.
The concept of Mobility as a Service (MaaS) is an emerging paradigm that revolutionizes the car rental industry. MaaS is reshaping the way we think about transportation, offering a comprehensive and interconnected network of mobility options.
Use Business Source Complete and Google Scholar to further Research the Concept of MaaS.
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