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SCM 499 Competition Research Guide: Enterprise & Clark Associates

About the Company: Enterprise Mobility

"Enterprise Holdings and its affiliates are privately-owned" - From Enterprise's website.

"Enterprise announced it is connecting its full portfolio of offerings – car rental, fleet management, flexible vehicle hire, carsharing, vanpooling, car sales, truck rental, vehicle subscription, luxury rental, technology solutions, and more – under a new corporate brand. The company has rebranded to Enterprise Mobility."

The motivation behind the shift is to reflect the business’ evolution from a fleet of seven cars, more than six decades ago, to a global network of mobility solutions serving consumers, businesses, and governments, according to the company's news release.

Auto Rental News, October 2023

Auto Rental News about Enterprise or Google Search to track the news of the company.

Research the Topic

Researching a business topic to better answer the questions presented in the case study.

The concept of Mobility as a Service (MaaS) is an emerging paradigm that revolutionizes the car rental industry. MaaS is reshaping the way we think about transportation, offering a comprehensive and interconnected network of mobility options.

Use Business Source Complete and Google Scholar to further Research the Concept of MaaS.


  • Google Scholar (West Chester University Setup)
    Google Scholar-> Settings (clicking three lines at the upper left corner)-> Library Links-> Search West Chester University-> Check the box -> Save; At the search result page, click find it @ WCU to access full-text article.


Pitching to a Client

Shapira, A. (2023). 6 Pitching Techniques to Use When Budgets Are Tight: How to persuade a client or senior executive to spend their limited resourcesHarvard Business Review Digital Articles, 1–7.

Abrahams, M. (2023). How to Make a Compelling PitchHarvard Business Review Digital Articles, 1–6.

Mcginn, D. (2017). The Science of Pep Talks: To Fire up Your Team, Draw on a Research-Proven, Three-Part FormulaHarvard Business Review95(4), 133–137.

Quinn, M. (2020). What Makes a Great PitchHarvard Business Review Digital Articles, 2–4.

Knight, R. (2017). How to Improve Your Sales Skills, Even If You’re Not a SalespersonHarvard Business Review Digital Articles, 2–6.

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