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MKT 420 Digital Marketing Strategy Research Guide: Library Research Resources

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Market Research, Consumer Attitudes, Behavior and Decisions

To efficiently search Mintel, change all content types to Reports and change the view to List view. It shows all the reports we subscribe and have access to. Then narrow the results by category, trend driver or demographics or by search. Select and download full report. Infographics or slides can be used for presentation.

Highlighted Journals and Magazines

Harvard Business Review

Library Resources

APA Style Examples

Mintel Report

In-text Citation

Example 1: “Gen Z consumers may have fewer financial obligations, but they are not making enough money to spend on costly treats like travel(Boesel, 2020, p. 39).

Example 2: According to Boesel (2020), “Gen Z consumers may have fewer financial obligations, but they are not making enough money to spend on costly treats like travel.”

Example 3: According to the Mintel Report on Marketing to Gen Z, most of the teens and Gen Z adults consider owning a home as a personal success (Boesel, 2020).

Reference
Boesel, K.  (2020). Marketing to Gen Z. Retrieved from Mintel Academic Database.

Pew Research Center Report

In-text Citation

According to the Pew Research Center Survey of Social Media Use in 2018, “a majority of Americans use Facebook and YouTube, but young adults are especially heavy users of Snapchat and Instagram” (Smith & Anderson, 2018).

Reference

Smith, A. & Anderson, M. (2018, March 1). Social Media Use in 2018. Pew Research Center. https://www.pewresearch.org/internet/2018/03/01/social-media-use-in-2018/

More APA style guide at Purdue OWL

Business Librarian

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Grace Liu
Contact:
Grace Liu, MBA, MSLIS
Business Librarian, Assistant Professor
T: 610-436-2917 | yliu@wcupa.edu

APA Style Citations

Purdue APA Style Guide

Check out the video on how to create a Parenthetical reference (in-text citation): 

Check out the following video to learn how to format Reference Page with APA style:

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