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MKT 420 Digital Marketing Strategy Research Guide: Career Connections

Career Trends

13-1161.01 - Search Marketing Strategists

Source: O*Net Online: https://www.onetonline.org/link/summary/13-1161.01 

Description: Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

Sample of reported job titles: 

Digital Marketing Strategist, Digital Media Planner, Internet Marketing Specialist, Marketing Consultant, Online Marketing Consultant, Paid Search Consultant, Paid Search Strategist, Search Engine Optimization Consultant (SEO Consultant), SEO Strategist (Search Engine Optimization Strategist), Social Media Specialist.

Trends: According to the Bureau of Labor Statistics 2020 wage data and 2019-2029 employment projections, Search Marketing Strategist has a national median wage at $31.64 hourly and $65,810 annual and projected growth rate of 8% at 84,200 new job openings until 2029 which is much faster than average. Finding more details by searching the O*Net Online Wages & Employment Trends in PA.

Learning More: find where has the best job opportunity and where pays more: https://www.bls.gov/oes/current/oes131161.htm 

Job Outlook

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