SCM 499 Competition Research Guide: Enterprise & Clark Associates

Researching a business topic to better answer the questions presented in the case study, for example, the pricing strategy for online retail stores, we can use scholarly article sources including Business Sources Complete and Google Scholar (Setup WCU Library Link). 

You may be able to find the articles such as:

Kimpel, M., & Friedrich, C. (2015). The right pricing strategy for offline retailers when expanding into the online sales channel. Journal of Business and Retail Management Research, 9(2).

Li, L., Ma, S., Han, X., Zheng, C., & Wang, D. (2021). Data-driven online service supply chain: a demand-side and supply-side perspective. Journal of Enterprise Information Management, 34(1), 365-381.

• Google Scholar (West Chester University Setup)
  Google Scholar-> Settings (clicking three lines at the upper left corner)-> Library Links-> Search West Chester University-> Check the box -> Save; At the search result page, click find it @ WCU to access full-text article.