LibGuides: MKT 425 (Professor Elmer) Consulting Project Research Guide: Quick Start

MKT 425 Market Research Self-Directed Worksheet

MKT 425 Market Research Worksheet

Previous Client Project Examples

FHG Library Databases

Mintel Academic This link opens in a new window
Market research reports for the United States and internationally.
Note: After agreeing to the Conditions of Use, you must sign in to your Personal Profile - or create one. You must use your WCU EMAIL ADDRESS for your profile, but do NOT use your current WCU password, as the Mintel password will not change when your WCU password changes. Once you have signed into your personal profile, you have the ability to download or save reports.
(Mintel Group Ltd.)

First Research Industry Profile

To find First Research Industry Profile, conduct Keyword searches at the public website of First Research Industry Profile, and retrieve the NAICS industry code of the report. Navigate Mergent Archive->D&B Manuals--> First Research, and copy/paste the NAICS code from the website. Scroll to the right and see the PDF document for downloading. The Industry Report follows the following structure:

Mergent Archives This link opens in a new window
Access to a vast indexed collection of corporate and industry related documents from over 100 countries and industries. Includes digitized manuals, Ford Equity Research reports, Annual company reports, and the Industry Report Collection.
(Mergent, Inc.)
RKMA Market Research Handbook Series This link opens in a new window
Market data on consumer behavior, entertainment, media, advertising, healthcare, leisure, food, sports, travel and more.

American Community Survey Narrative Profile
Narrative Profiles are short, analytic reports derived from the ACS 5-year estimates. Each Narrative Profile covers 15 different topic areas and provides text and bar charts to display highlights of selected social, economic, housing and demographic estimates for a selected geographic area.

Chester County Public Library Database

For databases Available at Chester County Public Library (Ask the librarian/your professor to get the Group Card No. or Get A Chester County Library Card):

Group Card No. 27526000391089

Reference Solutions (formerly ReferenceUSA): Search millions of private and public businesses for information on the competition, business demographics, and target markets. Reference Solutions step-by-step guides, webinars, and training materials are available to help you better understand how to use the search features and produce a strategy at home, on the go, or at the Library.