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MKT 425 (Professor Elmer) Consulting Project Research Guide
Strategy Infographic and Resources
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MKT 425 (Professor Elmer) Consulting Project Research Guide
Quick Start
Strategy Infographic and Resources
Download the Infographic Guide
Overview: Strategy and Resources
5 C's - Company (Internal)
5 C's - Customers (Internal - External)
5 C's - Competitors (Micro-External)
5 C's - Collaborators (Micro-External)
5 C's - Context/Climate (Macro-External)
Citations Styles and Examples
Organize Analysis - Concept Mapping
Resource for Strategy Memos
Evaluating Online Sources
Career Connections
Grace Liu
Email Me
Contact:
Grace Liu, MBA, MSLIS
Business Librarian, Assistant Professor
T: 610-436-2917 | yliu@wcupa.edu
Subjects:
Accounting
,
Business
,
Economics & Finance
,
Marketing
Download the Infographic Guide
Empower Business Consulting with Research
Overview: Strategy and Resources
MKT 385 Business Consulting
by YAN LIU
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