MKT 425 (Professor Elmer) Consulting Project Research Guide

Step 1

Philadelphia Inquirer

Local Newspapers

Step 2

►Mintel Academic 

►RKMA Market Research Handbook

Step 3

ESRI Tapestry Segmentation

Census Bureau NAICS

►*Reference Solutions (formerly ReferenceUSA)

Step 4

►Mergent Archive (First Research Industry Profile) (searches at the public website of First Research Industry Profile, and retrieve the NAICS industry code of the report)

►*Statista

Business Source Complete

Step 5

SEC Edgar (Public Company Filings)

*Reference Solutions

Step 6

Census Business Builder

American Community Survey Narrative Profile

Step 7 

Bain & Company Macro Trends and Industry Insights

Deloitte Perspectives - Industry Outlook

Pew Research Center

Step 8

Google Scholar (West Chester University Setup)
Google Scholar-> Settings (clicking three lines at the upper left corner)-> Library Links-> Search West Chester University-> Check the box -> Save; At the search result page, click find it @ WCU to access full-text article.

Business Source Complete

* Available via Chester County Public Library

►Key Sources