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MKT 425 (Professor Elmer) Consulting Project Research Guide

Introduction

This library guide introduces you to a wide range of information sources for the MKT 425 Consulting Project research. It covers topics including where to look for the information and key research tools and information sources in the library and beyond. 
It covers the library databases including: 

Database Available at Chester County Public Library:

This guide also highlighted the following online sources:

5C's Structure

Image Source: https://www.volusion.com/blog/situation-analysis-the-5-cs/

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