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MKT 425 (Professor Elmer) Consulting Project Research Guide

Download the Infographic Guide

Overview: Strategy and Resources

Step 1

Philadelphia Inquirer

Local Newspapers

Step 2

Mintel Academic 

RKMA Market Research Handbook

Step 3

ESRI Tapestry Segmentation

Census Bureau NAICS

►*Reference Solutions (formerly ReferenceUSA)

Step 4

Mergent Archive (First Research Industry Profile) (searches at the public website of First Research Industry Profile, and retrieve the NAICS industry code of the report)


Business Source Complete

Step 5

SEC Edgar (Public Company Filings)

*Reference Solutions

Step 6

Census Business Builder

American Community Survey Narrative Profile

Step 7 

Bain & Company Macro Trends and Industry Insights

Deloitte Perspectives - Industry Outlook

Pew Research Center

Step 8

Google Scholar (West Chester University Setup)
Google Scholar-> Settings (clicking three lines at the upper left corner)-> Library Links-> Search West Chester University-> Check the box -> Save; At the search result page, click find it @ WCU to access full-text article.

Business Source Complete

* Available via Chester County Public Library

►Key Sources

West Chester University   ---    WCU Libraries  25 West Rosedale Avenue, West Chester, PA 19383  610-430-4400