MKT 425 (Professor Elmer) Consulting Project Research Guide

This library guide introduces you to a wide range of information sources for the MKT 425 Consulting Project research. It covers topics including where to look for the information and key research tools and information sources in the library and beyond. 
It covers the library databases including: 

• *Mintel Academic and *RKMA Market Research Handbook (Consumer trends and consumer behavior)
• *Mergent Archive (First Research Industry Profile) (searches at the public website of First Research Industry Profile, and retrieve the NAICS industry code of the report)
• Philadelphia Inquirer: Local News 

Database Available at Chester County Public Library:

• *Reference Solutions (formerly ReferenceUSA)

This guide also highlighted the following online sources:

• Claritas My Best Segments - Zip Code Look Up
• Census Business Builder
• American Community Survey Narrative Profile
• Local Newspapers

Image Source: https://www.volusion.com/blog/situation-analysis-the-5-cs/