SCM Competition Research Guide

Search Strategy: Consumer Behaviors for Omni-channel Experience or Online Shopping

You can use the Mintel Academic database to study consumer trends, preferences, and demands. Searching online shopping or IKEA and you can at least find the following reports helpful:

  • State of Retail & eCommerce: Impact of COVID-19 One Year Later - US - 2021
  • Changing Retail Landscape: Incl Impact of COVID-19 - US - September 2020
  • Home Decor Retailing: Incl Impact of COVID-19 - US - April 2020

Use the RKMA market research handbook to understand consumer behaviors and consumer marketing. and the COVID impact. Browse the Table of Contents and identify relevant sections.

Library Databases for Market Research, Consumer Behavior and Purchase Decisions

To efficiently search Mintel, change all content types to Reports and change the view to List view. It shows all the reports we subscribe and have access to. Then narrow the results by category, trend driver or demographics or by search. Select and download full report. Infographics or slides can be used for presentation.

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