You can use the Mintel Academic database to study consumer trends, preferences, and demands. Searching online shopping or IKEA and you can at least find the following reports helpful:
Use the RKMA market research handbook to understand consumer behaviors and consumer marketing. and the COVID impact. Browse the Table of Contents and identify relevant sections.
Market research reports for the United States and internationally. Note: After agreeing to the Conditions of Use, you must sign in to/create your Personal Profile to save or download.
To efficiently search Mintel, change all content types to Reports and change the view to List view. It shows all the reports we subscribe and have access to. Then narrow the results by category, trend driver or demographics or by search. Select and download full report. Infographics or slides can be used for presentation.
Market data on consumer behavior, entertainment, media, advertising, healthcare, leisure, food, sports, travel and more.