Informed Success: A Bibliography for Student Entrepreneurs

You have only got seven seconds to make an impression before people decide if they want to work with your business, yet we are drowning in an information tsunami. If you're not standing out and being noticed by your ideal customers, you may as well be invisible. So, how do you get more visible? In "Let's Get Visible!" brand consultant and designer Sapna Pieroux explains why branding is vital to growing your business.

This book will help you to:
* Gain brand clarity, visibility, recognition and cut-through in your industry
* Feel more confident, look more professional, credible and successful
* Attract your ideal clients and inspire their confidence in your promise
* Save you and your team time and money
* Charge your worth and increase the value of your business

The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new millennial brands like Casper, Allbirds, Sweetgreen, Everlane, and more successfully build devoted fan followings right out of the gate. Whether you re starting a new business, launching a new product line, or looking to refresh a brand for a new generation of customers, "Obsessed" shows you why the old rules of brand-building no longer apply, and what really works for today's customers.

Marketers are harnessing the enormous power of AI to drive unprecedented results  The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns--all in real time. What's next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital contact.

"The Invisible Brand" provides an in-depth exploration of the risks and rewards of this epochal shift--while delivering the information and insight you need to stay ahead of the game.  Renowned technologist William Ammerman draws from his decades of experience at the forefront of digital marketing to provide a roadmap to our data-driven future. You'll learn how data and AI will forge a new level of persuasiveness and influence for reshaping consumers' buying decisions. You'll understand the technology behind these changes and see how it is already at work in digital assistants, recommendation engines and digital advertising. And you'll find unmatched insight into how to harness the power of artificial intelligence for maximum results.

As we enter the age of mass customization of messaging, power and influence will go to those who know the consumer best. Whether you are a marketing executive or concerned citizen, "The Invisible Brand" provides everything you need to understand how brands are harnessing the extraordinary amounts of data at their disposal--and capitalizing on it with AI.

Elevate your brand, create a compelling brand story, and build brand loyalty In "Follow the Feeling", strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: how do you grow your brand in a noisy world? Analyzing 1,500 fast-growing companies from Alibaba to Zara, the Columbia University lecturer and Ogilvy global consulting partner unpacks five branding secrets. Starting with behavioral economic principles and ending with a new systems-based approach to brand building, Wright offers readers one constant that trumps the hundreds of factors entangling brand value--feelings.

"Follow the Feeling" will show you how to best build and position your brand so you can stand out from competitors, build a tribe, and engineer a positive feeling across five important branding territories--lexicon, audio cues, visual stimuli, experience, and culture. Sharing real-world lessons and practical advice he has gained helping everyone from Sean Diddy Combs and Meghan Trainor to Bank of America and HP, Wright can help you develop and implement shareable, culturally-infectious branding strategies. Through storytelling, global research, and practical tips, this valuable book will help you and your organization:
* Efficiently create and deploy a comprehensive brand strategy across the organization
* Quickly launch new brands or reboot existing brands for growth
* Build tribes from audiences, consumers, clients, and partners
* Lean into the convergence of communication, culture, digital, and technology

Regardless of industry or sector, branding is essential for companies, nonprofits, and even individuals. "Follow the Feeling: Brand Building in a Noisy World" is a must-have resource for anyone from C-Suite executives to aspiring entrepreneurs seeking to unleash the full potential of their brand. And in this world of ever-increasing metrics paired with waning attentiveness, it's not just what your brand does, it's how your brand makes your customers feel.

Marketing is all around us. From your very first memories to the moment before you opened this book, you've been inundated by marketing. You learned to read from the logos on the side of the road, and you spend your time and your money in response to what marketers have paid to put in front of you. Marketing, more than a lake or a forest, is the landscape of our modern lives. Because marketing has been done to us for so long, we take it for granted. "This is Marketing" turns that upside down and opens the door for you to do something with marketing. To make something better. To cause a change you'd like to see in the world. To grow your project, but mostly to serve the people you care about.

More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times bestselling author and marketing expert Donald Miller. And they are making millions.  

If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers.

The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In "Building a StoryBrand", Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. "Building a StoryBrand" does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media.

Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, "Building a StoryBrand" will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Rediscover the fundamentals of marketing from the best in the business. In "Marketing 5.0" the celebrated promoters of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including:

Artificial Intelligence for marketing automation
Agile marketing
Segments of one" marketing
Contextual technology
Facial recognition and voice tech for marketing
The future of Customer Experience (CX)
Transmedia storytelling
The "Whatever-Whenever-Wherever" service delivery
"Everything-As-A-Service" business model
Internet of Things and blockchain for marketing
Virtual and augmented reality marketing
Corporate activism

Perfect for traditional and digital marketers, as well as students and teachers of marketing and business, “Marketing 5.0” reinvigorates the field of marketing with actionable recommendations and unique insights.

Updated for the post-COVID economy! The proven low-risk, cost-effective way to launch a successful business. Today's markets are getting more and more dynamic, and customers are increasingly fickle. Meanwhile the COVID-driven economic crash has made mitigating financial risk more important than ever.

From one of today's leading experts in content marketing, "Content Inc." is the go-to guide to building a solid small-business by establishing a loyal audience before you sell any products or services. In these pages, Joe Pulizzi provides a lower-risk, better way to build a successful business by re-engineering the process that so often leads to failure: You'll learn how to develop valuable content, build an audience around that content--and then create a product for that audience. "Content Inc." walks you through the entire process, showing how to:
* Identify the intersection of your expertise and your future customer's needs
* Determine how to "tilt" your sweet spot to find a place where little or no competition exists
* Establish your number-one channel for disseminating content (blog, podcast, YouTube, etc.)
* Use social-media and SEO to convert one-time visitors into long-term subscribers
* Grow your business by expanding into multiple delivery channels
* Monetize your product or service for ultimate business success
* Understand how to sell your content asset for millions or build the business into a large enterprise

This fully updated edition includes new and enhanced coverage of platforms like TikTok, SnapChat, and Instagram, a new section about the exit strategy for the model, more practical how-tos, and current examples of companies that have successfully implemented these strategies.   Apply the methods laid out for you in "Content Inc.", and before you know it, you'll be running your own profitable, scalable business. 

Improve customer and employee loyalty with your brand stories 

Your brand is the stories people share about you when you're not in the room. Whether a small, one or two-person company or a large multinational; a not for profit or a Government organisation; a start-up entrepreneur or a corporate institution; a school or a sporting team; a religious institution or a political party; a local café or a global franchise -- everyone has a brand and everyone has a story. The reality is people are already sharing stories, both the good and the bad. "Magnetic Stories"  will walk you through how to develop and communicate your own brand stories, focusing on the five types of stories you need in business to connect and engage people with your brand. You'll learn how to: 
* Connect with your customers in a more authentic way 
* Increase the engagement of your employees  
* Make decisions based on your company values and purpose 
* Have a stronger presence online by sharing great stories  
* Take control of your brand and reputation for greater success 

"Magnetic Stories" delivers a unique and timely message which is perfect for any business, regardless of size or industry. 

A game-changing framework for staying top of mind with your audience―from the No. 1 company dominating content marketing What do many successful businesses and leaders have in common? They're the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time? By developing habits and strategies that focus on engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out. It's the winning approach John Hall used to build Influence & Co. into one of "America's Most Promising Companies," according to Forbes.

In this step-by-step guide, he shows you how to use content to keep your brand front and center in the minds of decision makers who matter. He reveals:
* How consumer needs and expectations have changed and what this shift means for you
* How to build a helpful, authentic, and consistent brand that serves others just as well as it serves you
* Proven methods for using digital content to enrich your target audience's lives in ways that build real, lasting trust

Whether you're a marketing leader engaging an audience of potential customers, a business leader looking to humanize your company brand, or an industry up-and-comer seeking to build influence, maintaining a prominent spot in your audience's minds will increase the likelihood that the moment they need to make a choice, you'll be the first one they call. There's no better way to drive opportunities that result in increased revenue and growth. Business is never "just" business. It's always about relationships. It's always about a human connection. When you're viewed as a valuable, trustworthy partner, the opportunities are endless. Position yourself for success by establishing and developing content-driven relationships that keep you and your brand Top of Mind.