MKT 380 International Marketing

Business Librarian

Profile Photo
Grace Liu
Contact:
Grace Liu, MBA, MSLIS
Business Librarian, Assistant Professor
T: 610-436-2917 | yliu@wcupa.edu

Introduction

This library guide introduces resources for the MKT 380 International marketing Current Event Memos assignment. This assignment requires you to find current events that are impacting global marketers.  Background source material could be from outside readings, cases, video clips, podcasts, Ted Talks etc. to supplement our learning.

This guide included both library databases and online resources that can help you explore the current event topics. If you have any questions, please feel free to contact Grace Liu, Business Librarian at yliu@wcupa.edu

Library Subscriptions

International Marketing Magazines and Journals

Leading Online Sources

Podcast, Webinars and Tedtalks

  • Euromonitor International Podcasts - Euromonitor International talks about global market research affecting the world today with a look at the global economy, emerging markets, and consumer trends around the world.
  • Mintel Little Conversation—a podcast about innovation brought to you by the consumer market experts.
  • Emarketer Webinars and Podcast
  • The McKinsey Podcast -  takes you inside our global firm, and features conversations with experts on issues that matter most in business and management. McKinsey & Company is a management-consulting firm that helps businesses, governments, and not-for-profit organizations realize their most important goals. Topics covered in this series include strategy, technology, leadership, marketing, operations, organization, and the role of business in society.
  • Ted Talks on Global Marketing

International Marketing Associations

Explore the international marketing associations' websites for resources, news, trends, blogs, webinars, podcasts, etc.

Improve your Business Writing

Online Articles

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