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MKT 425 (Professor Elmer) Consulting Project Research Guide
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MKT 425 (Professor Elmer) Consulting Project Research Guide
Quick Start
Strategy Infographic and Resources
5 C's - Company (Internal)
5 C's - Customers (Internal - External)
5 C's - Competitors (Micro-External)
5 C's - Collaborators (Micro-External)
5 C's - Context/Climate (Macro-External)
Citations Styles and Examples
Organize Analysis - Concept Mapping
Resource for Strategy Memos
Evaluating Online Sources
Career Connections
Download WCU Career Guide for Business Students
Marketing Bright Outlook Jobs
Download WCU Career Guide for Business Students
WCU Business Students Career Guide (2nd edition)
Marketing Bright Outlook Jobs
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Evaluating Online Sources
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