MKT 380 International Marketing

This library guide introduces resources for the MKT 380 International marketing Current Event Memos assignment. This assignment requires you to find current events that are impacting global marketers.  Background source material could be from outside readings, cases, video clips, podcasts, Ted Talks etc. to supplement our learning.

This guide included both library databases and online resources that can help you explore the current event topics. If you have any questions, please feel free to contact Grace Liu, Business Librarian at yliu@wcupa.edu

• 2022 Global Marketing Trends: Thriving through customer centricity (Deloitte)
• The Marketing Trends of 2022 (Hubspot)
• Consumer Trends for 2021 (GWI)
• 21 Marketing Trends You Need to Know For 2022 (Marketing Insider Group)
• Twelve Digital Marketing Trends For 2022 And How To Take Advantage Of Them (Forbes)
• Trends In Growth Marketing That Will Affect Your Success In 2022 (Forbes)

International Marketing Magazines and Journals

• Marketing News (American Marketing Association)
• Advertising Age (Crain Communications Inc.)
• Journal of International Marketing (American Marketing Association)
• The International Journal of Research in Marketing (European Marketing Academy)
• Journal of International Consumer Marketing (Taylor & Francis Ltd)

• Marketing News (American Marketing Association)
• Marketing Week – Latest Marketing News
• Advertising Age - (Crain Communications Inc.)
• Deloitte Insights on Marketing and Sales (Deloitte)

• Euromonitor International Podcasts - Euromonitor International talks about global market research affecting the world today with a look at the global economy, emerging markets, and consumer trends around the world.
• Mintel Little Conversation—a podcast about innovation brought to you by the consumer market experts.
• Emarketer Webinars and Podcast
• The McKinsey Podcast -  takes you inside our global firm, and features conversations with experts on issues that matter most in business and management. McKinsey & Company is a management-consulting firm that helps businesses, governments, and not-for-profit organizations realize their most important goals. Topics covered in this series include strategy, technology, leadership, marketing, operations, organization, and the role of business in society.
• Ted Talks on Global Marketing

Explore the international marketing associations' websites for resources, news, trends, blogs, webinars, podcasts, etc.

• Branded Content Marketing Association

  The BCMA is the leading global member association for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry.

• International Advertising Association

  The IAA asserts it is the ‘world’s most influential network of marketing and marketing communications professionals’. It has a presence in 56 countries around the world.

• International Public Relations Association (IPRA)

  Founded in 1955, IPRA is a network for PR professionals. IPRA developed a code of conduct to provide an international ethical framework for PR professionals. It is also the organizer of the Golden World Awards for Excellence.

• Internet Marketing Association

  IMA is one of the fastest growing Internet marketing groups in the world. It is underwritten by corporate partners to provide members an opportunity to learn, engage and define Internet Marketing best practices without making a financial commitment.

• Mobile Marketing Association

  The MMA’s mission is to enable marketers to drive innovation and enduring business value in an increasingly dynamic and mobile connected world. Comprised of over 800-member companies globally and 14 regional offices.

• Web Marketing Association

  The Web Marketing Association is working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals.

Online Articles

• 10 tips for effective business writing (BDC)
• Birchard, B. (2021). The Science of Strong Business Writing. Harvard Business Review, 99(4), 139–143.
• O’Hara, C. (2014) How to Improve Your Business Writing.  Harvard Business Review,