This library guide introduces resources for the MKT 380 International marketing assignment. This assignment requires you to find current events that are impacting global marketers. Background source material could be from outside readings, cases, video clips, podcasts, Ted Talks etc. to supplement our learning.
This guide included both library databases and online resources that can help you explore the current event topics. If you have any questions, please feel free to contact Grace Liu, Business Librarian at email@example.com
International Marketing Magazines and Journals
Explore the international marketing associations' websites for resources, news, trends, blogs, webinars, podcasts, etc.
The BCMA is the leading global member association for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry.
The IAA asserts it is the ‘world’s most influential network of marketing and marketing communications professionals’. It has a presence in 56 countries around the world.
Founded in 1955, IPRA is a network for PR professionals. IPRA developed a code of conduct to provide an international ethical framework for PR professionals. It is also the organizer of the Golden World Awards for Excellence.
IMA is one of the fastest growing Internet marketing groups in the world. It is underwritten by corporate partners to provide members an opportunity to learn, engage and define Internet Marketing best practices without making a financial commitment.
The MMA’s mission is to enable marketers to drive innovation and enduring business value in an increasingly dynamic and mobile connected world. Comprised of over 800-member companies globally and 14 regional offices.
The Web Marketing Association is working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals.