To efficiently search Mintel, change all content types to Reports and change the view to List view. It shows all the reports we subscribe and have access to. Then narrow the results by category, trend driver or demographics or by search. Select and download full report. Infographics or slides can be used for presentation.
Statista includes charts and graphs for industry and market data. You can also find industry reports and consumer reports.
Here is the eligibility and how to get a library card. Check out the Statista tutorials.
Example 1: “Gen Z consumers may have fewer financial obligations, but they are not making enough money to spend on costly treats like travel” (Boesel, 2020, p. 39).
Example 2: According to Boesel (2020), “Gen Z consumers may have fewer financial obligations, but they are not making enough money to spend on costly treats like travel.”
Example 3: According to the Mintel Report on Marketing to Gen Z, most of the teens and Gen Z adults consider owning a home as a personal success (Boesel, 2020).
Boesel, K. (2020). Marketing to Gen Z. Retrieved from Mintel Academic Database.
Pew Research Center Report
According to the Pew Research Center Survey of Social Media Use in 2018, “a majority of Americans use Facebook and YouTube, but young adults are especially heavy users of Snapchat and Instagram” (Smith & Anderson, 2018).
Smith, A. & Anderson, M. (2018, March 1). Social Media Use in 2018. Pew Research Center. https://www.pewresearch.org/internet/2018/03/01/social-media-use-in-2018/
Search by industry keyword or NAICS code. Create a report for local business profile, which include:
Narrative Profiles are short, analytic reports derived from the ACS 5-year estimates. Each Narrative Profile covers 15 different topic areas and provides text and bar charts to display highlights of selected social, economic, housing and demographic estimates for a selected geographic area.
PRIZM Premier combines demographic, consumer behavior, and geographic data.
P$YCLE Premier is a new segmentation model looking for customer-specific financial and investment behaviors.
Claritas ConneXions integrates consumer usage of technology with demographics and lifestyle attributes.
The Snapshot section provides Free data on 2020 statistics, demographic traits and lifestyle and media traits of specific segment.
When conduct Google web searches, you are encouraged to use advanced Google search options. For example, limit site or domain to .org can retrieve more content from trade associations; use filetype: pdf can retrieve more in-depth report; and use terms appearing “in the title” can increase the relevance of the search results.