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Mintel Report
In-text Citation
Example 1: “Gen Z consumers may have fewer financial obligations, but they are not making enough money to spend on costly treats like travel” (Boesel, 2020, p. 39).
Example 2: According to Boesel (2020), “Gen Z consumers may have fewer financial obligations, but they are not making enough money to spend on costly treats like travel.”
Example 3: According to the Mintel Report on Marketing to Gen Z, most of the teens and Gen Z adults consider owning a home as a personal success (Boesel, 2020).
Reference
Boesel, K. (2020). Marketing to Gen Z. Retrieved from Mintel Academic Database.
Pew Research Center Report
In-text Citation
According to the Pew Research Center Survey of Social Media Use in 2018, “a majority of Americans use Facebook and YouTube, but young adults are especially heavy users of Snapchat and Instagram” (Smith & Anderson, 2018).
Reference
Smith, A. & Anderson, M. (2018, March 1). Social Media Use in 2018. Pew Research Center. https://www.pewresearch.org/internet/2018/03/01/social-media-use-in-2018/
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Narrative Profiles are short, analytic reports derived from the ACS 5-year estimates. Each Narrative Profile covers 15 different topic areas and provides text and bar charts to display highlights of selected social, economic, housing and demographic estimates for a selected geographic area.
PRIZM Premier combines demographic, consumer behavior, and geographic data.
P$YCLE Premier is a new segmentation model looking for customer-specific financial and investment behaviors.
Claritas ConneXions integrates consumer usage of technology with demographics and lifestyle attributes.
The Snapshot section provides Free data on 2020 statistics, demographic traits and lifestyle and media traits of specific segment.
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