The following books are in the process of purchasing.
The Ultimate Career Guide for Business Majors by Would I be happier in consulting, marketing, or auditing? What's the difference between venture capital and private-equity? And what exactly does a trader do all day? Before embarking on a business career, you must discover the role that suits you best. Understanding what people do in different business careers, how they earn those positions, and the challenges and rewards that come with those roles helps you select a fulfilling career. Author Jamie Rizzo, a business and finance world veteran, offers an insider's look at careers available with a business degree. Written for college students and anyone considering a business career, The Ultimate Career Guide for Business Majors reveals what it takes to succeed in more than thirty careers. Each career section explains the day-to-day job functions and the personality traits best suited to that career. Readers get a blueprint of every different career you could pursue and where those positions lead. Real-life examples crystalize the demands and rewards of each career. Informative and up-to-date, Rizzo's guide suits anyone considering a business career-from high-school juniors and seniors to college undergraduates and people considering returning to college for an MBA.
Publication Date: 2018-02-08
The 8 Career Skills You Didn't Learn in in College by "For anyone wanting to ease the rocky transition between the academic world and the corporate one, this superb book does the job!" - Stephen M.R. Covey, The New York Times & #1 Wall Street Journal bestselling author of The Speed of Trust.How do you deal with a tough boss? What makes a standout business presentation? How do you get people at work to help you even when they don't have to? How do you attract the best talent to your team? These are critical career skills, none of which are taught in college. Sam has spent the last ten years documenting his corporate journey and studying what separates top performers from everyone else. Through Sam's framework of 8 skills, he provides a practical approach to tackling every day challenges at work.
Publication Date: 2019-11-11
Careers in Marketing by 'Careers in Marketing' is the only comprehensive and contemporary guide that clearly explains the many interesting, growing and well paying career opportunities in the field of marketing.This book is intended to help those considering a job change as well as those beginning their careers to better point their 'career compass' and make smarter choices about their future. 'Careers in Marketing' is divided into four sections based on the key activities of marketing: Marketing Insights, Marketing Planning, Marketing Execution and Marketing Optimization. The most relevant digital and traditional marketing roles are described across each of these activities. Each role includes detailed descriptions of both traditional and digital marketing roles including key job responsibilities and an 'insider view' of the day to day realities of the job. The pros and cons of each role is also described along with key success criteria, salary information, a typical career path as well as guidance on how to land one's first job. The traditional marketing roles detailed in the book include marketing research management, brand management, product management, advertising and media management, shopper marketing, demand generation, lead generation, customer relationship marketing, consumer promotion, trade promotion, direct marketing, event marketing, marketing analytics and marketing operations management. Digital marketing career options discussed include e-commerce, search engine marketing, web communications management, digital marketing communications, social media marketing, inbound marketing and digital analytics. Consider Careers in Marketing your personal guide for navigating today's complex world of marketing. A guide that will help you make smarter choices about that career path that's best for you.
Publication Date: 2016-03-31
- Occupational Outlook Handbook (U.S. Bureau of Labor Statistics)
Most authoritative career information including job responsibility, work environment, how to become, pay, etc. The job outlook and regional employment statistics section can help you locate states with the best job opportunities and competitive salaries. Identify your job SOC code at job outlook Tab and then you can use SOC to search in the following databases.
- O*Net Online (U.S. Department of Labor sponsored)
The site provides knowledge and skills needed for an occupation and related work environment and job outlook.
- CareerOneStop (U.S. Department of Labor sponsored)
The site helps you understand your career choices (career profiles), finding salaries and jobs at local level with tips for career planning, resume, cover letter, job search and negotiation.
Resources at West Chester University
Search for Jobs and Internships
Use job search engines
Use job databases
Use professional association’s job list
Use top recruiter’s online hiring platform
Identify some desired employers and monitor their job openings
Check out some Specialty Job List (Internship)
Research the company and Industry
Use library database Business Source Complete, Mergent Online and Mintel Academic to gather company, industry and market intelligence and prepare for general and case interviews.
Use industry/trade association’s website to track industry or market news and trends.
Review the company’s websites and public company’s annual reports to understand its business.
Writing Resume and Cover Letter
The Elements of Résumé Style by Building your résumé should be one of the easier parts to the whole job-interview process. But instead it's becoming increasingly stressful as well! What kind of résumé will spark the employer's interest? Which kind most often get passed over? How far back are we supposed to go? How can we best explain those time gaps in between jobs? Are the rules different for online résumés? There are so many vital questions when it comes to building a résumé today, but only one way to be assured you're getting the right answers--by asking a hiring expert.Scott Bennett has hired hundreds of people in a variety of industries, and he knows firsthand the insights that will catch an employer's eye, as well as what dangers to avoid if you want to survive the first cut. In The Elements of Résumé Style, Bennett shows readers how to craft clear, compelling, targeted résumés and cover letters that actually work. In this new edition that includes social media and online-application tips, readers will be provided:* More than 1,400 action words, statements, and position descriptions that help sell your skills and experience* Hundreds of words, phrases, and vague claims to avoid* Advice for handling employment gaps, job-hopping, and requests for salary history and requirements* Sample résumés, response letter, inquiry letter, informational interview request letter, references, and more* Surprising tips for acing the interviewIn today's ultra-competitive environment, competition is intense no matter the field or position. And the often-overlooked first hurtle to jump over is no doubt the résumé. This candid book's time-tested tools will make sure yours stands out--helping to get you the job you deserve!
Publication Date: 2014-09-03
Knock 'em Dead Cover Letters by Knock em Dead Cover Letters 11th edition--cover letters and strategies to get the job you want. Step-by-step guide for how write cover letters and every type of letter you will use in a job hunt. How to build, edit and polish professional letters for maximum impact and how to use them to get four times the interviews.
Publication Date: 2015-09-20